ALPHA X ICECREAM

Introducing the FW26 Alpha x ICECREAM collection. Founded by Pharrell and Nigo, ICECREAM brings its bold graphics and fearless energy to our classic military silhouettes.

The collection reinterprets Alpha’s utilitarian heritage through ICECREAM’s unmistakable visual language, with plush faux fur accents, reflective details, and bold graphics transforming each piece. Purpose-built to stand out.