NBA X ALPHA X NEW ERA

When you’re working with all-star players, you’re bound to make an all-star collection. Shop the Alpha Industries x New Era collection featuring the National Basketball League for the latest L-2B bombers, 9FIFTY Caps, and apparel.

CHOOSE YOUR TEAM

Men's NBA jackets — shop the collection

JACKETS

Show your team pride with the Alpha Industries x New Era NBA collection. With options in the light-weight MA-1 Zip Up Hoodie, Mid-weight MA-1 Bomber Jacket, and heavy-weight N-3B Mod Parka, we have you covered no matter the weather.

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NBA headwear — shop the collection

HEADWEAR

The Alpha Industries x New Era NBA collection includes a full range of headwear, with options for any occasion. In addition to the classic 5950 Fitted Cap, this season’s release also includes the 5950 Dog Ear Cap, Runner 5-Panel Cap, 4-Dart Short Cuff Beanie, and 940 MC A-Frame Cap.

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Women's NBA apparel — shop the collection

HOODIES, TEES & SHORTS

Support your favorite team in style with two new additions to the Alpha Industries x New Era NBA collection — the L-2B W French Terry Jacket and the L-2B Cropped Gen II Bomber Jacket, Women's.

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Alpha Industries x NBA collection