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CREATING THE BLUEPRINT
ALPHA INDUSTRIES X ZELOOPERZ

PRESENTED BY HYPEBEAST

Authenticity has always been at the heart of everything we do at Alpha, and it's something we always look for in all of our collaborators. No one embodies this more than Detroit based artist and rapper ZelooperZ. We had a chance to catch up with him recently to discuss his creativity, music, style, and the importance of staying true to your roots.

See the film below.

ALPHA INDUSTRIES FALL/WINTER 2022 COLLECTION

"THERE'S LIKE, BEAUTY IN EVERYTHING. THAT FUEL MY CREATIVITY, BECAUSE, AS A DETROITER, I FOUND BEAUTY IN THINGS THAT PEOPLE D0N'T FIND BEAUTY IN"

"THERE'S LIKE, BEAUTY IN EVERYTHING. THAT FUEL MY CREATIVITY, BECAUSE, AS A DETROITER, I FOUND BEAUTY IN THINGS THAT PEOPLE DON'T FIND BEAUTY IN"

ZelooperZ's native Detroit is the inspiration for much of his music, and our Fall/Winter 2022 collection mirrors this. Heavily influenced by urban environments and exploration, we've combined the best of our military heritage with design details inspired by outdoor & adventure clothing. The collection is ready for exploration yet friendly enough for the street.

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