Alpha Industries has teamed up with Seoul-based streetwear label thisisneverthat for a collaboration ready for the cold. thisisneverthat is a streetwear brand based in Seoul, South Korea, founded by Nadan Cho, Jonku Choi, and Inwook Park. The brand has quickly gained global recognition for its unique blend of late-90s and early-2000s street culture references, utilitarian design, graphic-heavy apparel and high-quality construction.
