At the end of a long night Alpha is here for you with the No Sleep Bomber Jacket. Drawn from the history of  New York City night life, the No Sleep bomber reflects the endless nights of the New York City club scene. In the late 80s and 90s, club owners had to come up with effective ways to draw a crowd. Word of mouth was great, but prior to the rise of social media, eye-catching promotional flyers became the most effective way to drawn people in.