Alpha Industries x Keith Haring: A New York Launch on Lafayette Street

Alpha Industries launched the Alpha Industries x Keith Haring Collection with a one-night event at our Lafayette Street Flagship Store, just steps from the original site of Haring’s Pop Shop.

The Alpha Industries x Keith Haring collection is a special-edition release inspired by the work and enduring cultural impact of Keith Haring, translating one of modern art’s most influential visual languages into Alpha’s vocabulary of utility, heritage, and function.

The collection centers on two MA-1 bomber jackets reimagined through Haring’s visual language, alongside graphic tees and hoodies featuring archival Pop Shop-era imagery. Built using Alpha’s signature materials and construction standards, each piece balances expressive graphics with functional design, reinforcing the idea that cultural expression and utility can coexist.

Music for the night was provided by Stonie Blue, with beverages by Peroni.

In connection with the launch event, Alpha Industries will make a charitable contribution to a community organization aligned with Keith Haring’s legacy of public access and support for underserved communities.

The Alpha Industries x Keith Haring collection is now available at Alpha Industries’ New York Flagship Store, online and at select retail partners.