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The campaign’s focus celebrates the artist, 070 Shake and her familial bond with the artistic collective, 070 (Josh, 070 Be-Heard and Bharata, 070 Cine) that captures their deep-rooted, authentic friendship that began when they were kids growing up in New Jersey. Today they reference each other as family – a continued and consistent support in each other’s lives as they made their way cross country together to build their careers and take on the next chapter of their lives. Shake and her crew shared stories about their everyday heroes, the importance of friendship and what inspires them.

 


070 SHAKE

070 Shake oscillates freely hip-hop, pop, alternative, indie, and R&B, leaving her mark on each as she transitions to the next. Born of Dominican descent and raised in New Jersey, she embraced her position as an outlier in high school with predispositions for both poetry and basketball. At the top of 2020, her full-length debut Modus Vivendi bowed in the Top 10 of the Billboard Top Current Albums Chart and notched 4-star reviews from Rolling Stone and NME. She sold out her entire world tour, and has collaborated with everyone from Nas and DJ Khaled to Jessie Reyez and _By.Alexander. With millions of streams to date, 070 Shake continues to reimagine and redefine popular music with every move.

 


070 BE HEARD & 070 CINE

Growing up alongside 070 Shake in New Jersey, 070 Be Heard and 070 Cine make up the remainder of the 070 Crew. 070 Cine is a writer and filmmaker who finds himself inspired by the many authors and filmmakers before him. He strives to create films that go beyond surface level stories, and ask bigger questions about the human experience. In a nuanced and skillful way. 070 Be Heard s a fellow artist and producer whose love of music grew from 90s hip hop. Today, he finds himself creating music with the features of hip hop blended with more instrumental sounds.

 

“Alpha's such an iconic brand that I would see growing up in New Jersey. I always wanted the bomber jacket with the red ribbon — everyone knew you had to keep that on.”

— 070 SHAKE

Friendship plays a big role in our lives – it’s the way they make you feel. True friends provide a feeling of warmth and comfort but also allow you to be vulnerable because there’s never judgement – just love. Also understanding each other enough to fearlessly communicate - that only strengthens the bond.

— 070 Be Heard & 070 Cine

SPRING/SUMMER 2022

THE RE:ISSUE COLLECTION 

RE:ISSUE

The campaign’s focus celebrates the artist, 070 Shake and her familial bond with the artistic collective, 070 (Josh, 070 Be-Heard and Bharata, 070 Cine) that captures their deep-rooted, authentic friendship that began when they were kids growing up in New Jersey.

Today they reference each other as family – a continued and consistent support in each other’s lives as they made their way cross country together to build their careers and take on the next chapter of their lives. Shake and her crew shared stories about their everyday heroes, the importance of friendship and what inspires them.

 

070 SHAKE

070 Shake oscillates freely hip-hop, pop, alternative, indie, and R&B, leaving her mark on each as she transitions to the next. Born of Dominican descent and raised in New Jersey, she embraced her position as an outlier in high school with predispositions for both poetry and basketball.

At the top of 2020, her full-length debut Modus Vivendi bowed in the Top 10 of the Billboard Top Current Albums Chart and notched 4-star reviews from Rolling Stone and NME. She sold out her entire world tour, and has collaborated with everyone from Nas and DJ Khaled to Jessie Reyez and _By.Alexander. With millions of streams to date, 070 Shake continues to reimagine and redefine popular music with every move.

070 CINE & 070 BE HEARD

Growing up alongside 070 Shake in New Jersey, 070 Be Heard and 070 Cine make up the remainder of the 070 Crew. 070 Cine is a writer and filmmaker who finds himself inspired by the many authors and filmmakers before him. He strives to create films that go beyond surface level stories, and ask bigger questions about the human experience. In a nuanced and skillful way. 070 Be Heard s a fellow artist and producer whose love of music grew from 90s hip hop. Today, he finds himself creating music with the features of hip hop blended with more instrumental sounds.

 

“Alpha's such an iconic brand that I would see growing up in New Jersey. I always wanted the bomber jacket with the red ribbon — everyone knew you had to keep that on.”

— 070 SHAKE

“Friendship plays a big role in our lives - it’s the way they make you feel. True friends provide a feeling of warmth and comfort but also allow you to be vulnerable because there’s never judgement - just love. Also understanding each other enough to fearlessly communicate - that only strengthens the bond.”

— 070 CINE

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