ALPHA X PLAYBOY
April 22, 2021
For Spring/Summer 2021, we’re proud to announce our latest of many collaborations with another classic American brand, Playboy. This time, Alpha Industries and Playboy have teamed up to produce a capsule collection of specially branded Playboy jackets, bags, and T-shirts that can be worn all year long.
Alpha Industries has a long history of collaborating with the iconic brand. For Fall/Winter 2020, we dropped a limited edition MA-1 Battlewash Flight Jacket complete with a custom co-branded logo, and embroidered Playboy bunny, and a colorful graphic print featuring vintage Playboy magazine covers all over the reversible lining. Prior to that was the Alpha x Playboy capsule collection for Fall/Winter 2019, which consisted of heritage Alpha Industries outerwear pieces and tees reimagined with Playboy prints and logos.
STAFF SGT. ROBERT CHENOWITH BROWSING PLAYBOY MAGAZINE IN VIETNAM
This partnership is a natural coalition between two brands with similar roots, particularly with similar historical ties to the US military. Alpha Industries was a highly respected military contractor beginning in the 1950s and until the ‘80s, producing bomber jackets, field jackets, and other pieces of high quality outerwear for distribution amongst branches of the Armed Forces. These include the now iconic MA-1 and L-2B bombers and the M-65 field jacket, which have remained consistently popular fashion pieces in spite of passing time and trends.
Meanwhile, during the Vietnam War, Playboy magazine had a profound impact on the soldiers stationed overseas, for whom the magazine expressed unequivocal support and represented a touch of home. The bunny logo could even be found painted on military vehicles and sewed on as patches. Years later, during the Gulf War, Playboy Enterprises famously ran a pen pal program between models and deployed service members called “Operation: Playmates”; they revived this program in 2001, to support troops stationed in Afghanistan, and again in 2003 during the war in Iraq. The program became renowned for its positive impact and effectiveness in boosting morale amongst soldiers.
PLAYBOY X ALPHA L-2B FLIGHT JACKET REVERSED
As two iconic American brands, Alpha Industries and Playboy have successfully collaborated to produce artful fashion pieces that are both on brand and true to their military roots. For this upcoming 2021 capsule collection, the inspiration is the Playboy Club, a cultural phenomenon and object of fascination for the late 20th century party scene. From the ‘60s to the ‘90s, Playboy Clubs could be found in major cities across the U.S., from Chicago to Miami to New York City, and even in far-flung international locations such as London and Jamaica. These nightclubs were highly sought after and exclusive, requiring a paid membership and, upon entry, a distinctive rabbit-headed Playboy key.
PLAYBOY X ALPHA M-65 FIELD COAT
To pay homage to the legendary Playboy Club, we’ve incorporated bright imagery and neon colors that are reminiscent of the nightclub experience in its heyday. The Playboy x Alpha L-2B Flight Jacket, complete with the original military standard specs and features, has a bold graphic lining with an all-over Playboy matchbox print. It also features a removable Playboy x Alpha patch on the chest, an enlarged bunny logo on the back, and a Playboy club key alongside the signature red “Remove before flight” tag. Whether worn with the lining inside as a subtle flash of color or reversed for a completely transformative look, this jacket signals an appreciation for pop culture and bold style.
In the same vein, the classic M-65 field coat also gets a Playboy-inspired revamp with the Playboy x Alpha M-65 Field Coat. The removable chest patch and bunny applique adorn an olive green outer shell, alongside more traditional field coat features such as the four exterior front pockets and a thigh-length, loose, boxy fit. The colorful Playboy matchbox lining makes an appearance here as well, as does the Playboy club key trinket.
PLAYBOY X ALPHA MATCHSTICK AND NEON LIGHTS TEES
The collection also includes casual T-shirts made of a breathable, 100% cotton. Our Playboy x Alpha Matchstick Tee showcases an enlarged image of the November 2013 Playboy magazine cover, which featured a smoking matchstick hanging from a woman’s bright red-lipsticked mouth. Additional branding details can be found printed on a sleeve and the bottom hem. This tee is available in black or heather gray.
For a more subtle look, the Playboy x Alpha Neon Lights Tee features a combined Playboy and Alpha Industries logo in bright, color-contrasted neon, along with a small branded detail on the bottom hem. This tee is available in black or olive green.
PLAYBOY X ALPHA MISSION AND ALICE PACK MOD BACKPACKS
Just in time for outdoor spring and summer activities, we’re also launching a couple backpack options. The Playboy x Alpha Mission Backpack is compact and sleek, made of a hard wearing nylon canvas material. Its many functional features include an adjustable belt, three storage pockets, and a utilitarian MOLLE system to keep items extra secure. With an understated silhouette, this is the perfect everyday pack for outdoor and urban settings alike.
Alternatively, the Playboy x Alpha Type ALICE Pack Mod is inspired by military standard packs used from the ‘70s to the ‘90s. Constructed with sturdy flight nylon, this 21L backpack distributes weight between its main compartment, which is accessible with a side zipper, and three exterior pockets for a more rugged look and feel.
PLAYBOY X ALPHA GIVEAWAY
When it comes to the newest collab between these two celebrated American brands, there’s much to be excited about. Get ready to preorder your favorite styles from the Playboy x Alpha Industries SS21 collection before it drops on April 27. Plus, enter our giveaway for a chance to win the entire capsule collection! This means winning one of each of the following styles in the color of your choice:
Playboy x Alpha L-2B Flight Jacket
Playboy x Alpha M-65 Field Coat
Playboy x Alpha Matchstick Tee
Playboy x Alpha Neon Lights Tee
Playboy x Alpha Mission Backpack
Playboy x Alpha Type ALICE Pack Mod
The giveaway starts on April 23, so don’t miss your chance to win big!