Alpha's First Website Is Launched

In April 1997, Alpha Industries launched its website as part of its comprehensive advertising and marketing strategy. On the site, consumers could see images and information about Alpha’s product line. Customers could also order select jackets, including the military versions of the MA-1 and CWU-45/P, via an email ordering system. In addition to showcasing Alpha’s product line, the site also had a section devoted to the history of the company as well as an educational section about U.S. military aircraft.

Alpha has continued to innovate and upgrade its online presence. There have been many iterations of the site since 1997, but the focus has continued to be highlighting Alpha’s high-quality product line and rich heritage. The most recent upgrade to the site came in 2014.

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