A New Modern Fit Is Introduced

Throughout the 2000s, Alpha continued to use the classic military silhouettes as inspiration for innovative new styles. In 2010, the iconic N-3B parka was the perfect candidate for a modern update. While the N-3B was designed by the military to be worn over several layers, the roomy fit proved to be too bulky for some modern consumers. Combining the traditional features of the military parka and the slimmer cut of Alpha’s modern fit, the Slim Fit N-3B was born. This slimmer parka quickly became a popular jacket for Alpha and continues to be a top seller today. With the success of the slimmer fit, Alpha went on to remake several other classic military styles to appeal to today’s consumers, including the M-65 field coat and MA-1 flight jacket.

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