Taking on Collaborations

Alpha’s iconic military silhouettes continued to grow in popularity throughout the first decade of the 21st century. Other market leaders in the fashion industry took notice and wanted to partner with Alpha to create unique co-branded products. Some of the successful partnerships were with Stussy, Hurley and Breitling.

Today, Alpha continues to do collaborations around the world. One of the newest collabs in the U.S. is with Palladium, a company who also shares military heritage. Together the companies produced special boots and a colorblocked City Explorer MA-1 jacket in 2014.

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