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Ways to Wear: MA-1 Varsity Flight Jacket
By Alex Sweterlitsch
1/2/2017 9:00:00 AM  
Alex Sweterlitsch, photographer and founder of @FashionInstant, is no stranger to the New York minute. See how he takes advantage of the versatility of the MA-1 Varsity Flight Jacket throughout the day in the latest Ways to Wear. Look #1 -  Since I wake up super early to post on @FashionInstant, I always go on a caffeine run first thing. I usually wear something simple like sweats and my MA-1 Read More »



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Categories: Style, Pop Culture
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Ways to Wear: B-15 Flight Jacket
By Olivia Perez
12/22/2016 7:30:00 AM  
Olivia Perez, founder and Editor in Chief of Friend of a Friend, is all about creating new trends. See how she styles the B-15 Flight Jacket in the latest Ways to Wear. Look #1 - There’s nothing I hate more than having a big coat with me when I’m out for the night. This bomber is lightweight but keeps me warm, so I’m able to still be fun and sexy underneath and not worry about be Read More »



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Categories: Style, Pop Culture
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Ways to Wear: Altitude Parka
By Ilya Timofeyev
12/15/2016 1:00:00 AM  
Photographer and Alpha fan Ilya Timofeyev gained a respect for the outdoors as a former rural PA native and now a NYC resident. So we sent him an Altitude Parka to put to the (style) test. Check out how he makes a classic jacket look even better and share how you express yourself in Alpha on social with #AlphaMission and #MyAlphaGear.Look #1 - Parkas are usually puffy, so slim-fit jeans are a Read More »



Tags: alpha industries, fashion, winter fashion, highsnobiety
Categories: Style
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Alpha's 2016 Holiday Gift Guide
By AlphaNews
12/13/2016 10:02:00 AM  
                                                   The Alpha 2016 Holiday Gift GuideAlpha is here to help you get into the holiday spirit! We've picked out some of the best gifts of 2016 for Men, Women, and kids. Let us help you take care of everyone on your list with t Read More »



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Categories: Style, Holidays
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Ways to Wear: B-3 Sherpa
By TAJ REED
11/25/2016 11:00:00 AM  
HighSnobiety’s Taj Reed is ready to hit the streets in the freshest threads. Taj showed us how he rocks his B-3 Sherpa. Check out how he makes a classic jacket look even better and share how you express yourself in Alpha on social with #AlphaMission and #MyAlphaGear! Look #1 - The look in the Ninetys was gaudy, gold accessories and matching track suits under a heavy sherpa. Twenty ye Read More »



Tags: alpha industries, fashion, fall fashion, highsnobiety
Categories: Style
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JackThreads x Alpha Industries
By AlphaNews
10/19/2016 9:56:00 PM  
Today marks the launch of our newest collab, this time it's with JackThreads. We took our popular MA-1 Blood Chit and created a limited-edition variation in a washed brown. The flight jacket reverses to a "JackThreads" orange with the military blood chit. The blood chit played an important role in our military and literally saved soldiers' lives. Learn more about the history behind it and take a l Read More »



Tags: Jack Threads, Blood Chit, MA-1, Alpha Industries, bomber jacket
Categories: News, Style
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Our Bombers Opening Ceremony Style
By AlphaNews
10/6/2016 1:25:00 PM  
Last Fall we debuted four special Slim Fit MA-1 Flight Jackets with an Opening Ceremony twist. The bombers were such a success that we have partnered with them again. Today marks the launch of the new collection. Included are the black, white, vintage olive, and burgundy from last season and the addition of new colorways -- Replica Blue/Light Blue (interior), Beige/New Silver (interior), Cocoa/Rus Read More »



Tags: Alpha Industries, Opening Ceremony, Bombers
Categories: Events, News, Style
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Ways to Wear: MA-1 Flex Flight Jacket
By DANIELLE PRESCOD
9/27/2016 9:17:00 AM  
BET.com lifestyle editor Danielle Prescod's Instagram always gives us serious style envy, so we were excited to see how she added a personal touch to putting together looks for the MA-1 Flex Flight Jacket. See how she makes this classic look her own for three different occasions, and share how you express yourself in Alpha on social with #AlphaMission and #MyAlphaGear! Look #1 - For a night out, Read More »



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Categories: Style, Alpha Mission
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Ways to Wear: MA-1 Flight Jacket
By SAVANNAH WHITE
9/7/2016 9:47:00 AM  
With crisp fall weather approaching, it's time to break out your favorite outerwear. Our Fall/Winter 2016 Collection is designed to keep you warm through the transition and into winter, all while allowing you to showcase your unique style. Stylist and Alpha fan Savannah White shares some styling tips of her own for our classic MA-1 Flight Jacket. Look #1 - My wardrobe is grounded in classic ba Read More »



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Categories: Style
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Alpha Takes Paris
By AlphaNews
7/4/2016 4:27:00 AM  
  On Sunday, July 3, our latest collaboration with French fashion house Vetements hit the runway as part of their Spring-Summer 2017 Collection. The collection consists of collaborations with not only Alpha but 17 other heritage brands, each the leader of their respective market niche. The show was presented at the Galeries Lafayette. The quintessential department store, founded in 1912, Read More »



Tags: Vetements, fashion week, Paris, designer, fashion
Categories: Events, News, Style
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