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Ways to Wear: B-3 Sherpa
By TAJ REED
11/25/2016 11:00:00 AM  
HighSnobiety’s Taj Reed is ready to hit the streets in the freshest threads. Taj showed us how he rocks his B-3 Sherpa. Check out how he makes a classic jacket look even better and share how you express yourself in Alpha on social with #AlphaMission and #MyAlphaGear! Look #1 - The look in the Ninetys was gaudy, gold accessories and matching track suits under a heavy sherpa. Twenty ye Read More »



Tags: alpha industries, fashion, fall fashion, highsnobiety
Categories: Style
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JackThreads x Alpha Industries
By AlphaNews
10/19/2016 9:56:00 PM  
Today marks the launch of our newest collab, this time it's with JackThreads. We took our popular MA-1 Blood Chit and created a limited-edition variation in a washed brown. The flight jacket reverses to a "JackThreads" orange with the military blood chit. The blood chit played an important role in our military and literally saved soldiers' lives. Learn more about the history behind it and take a l Read More »



Tags: Jack Threads, Blood Chit, MA-1, Alpha Industries, bomber jacket
Categories: News, Style
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Our Bombers Opening Ceremony Style
By AlphaNews
10/6/2016 1:25:00 PM  
Last Fall we debuted four special Slim Fit MA-1 Flight Jackets with an Opening Ceremony twist. The bombers were such a success that we have partnered with them again. Today marks the launch of the new collection. Included are the black, white, vintage olive, and burgundy from last season and the addition of new colorways -- Replica Blue/Light Blue (interior), Beige/New Silver (interior), Cocoa/Rus Read More »



Tags: Alpha Industries, Opening Ceremony, Bombers
Categories: Events, News, Style
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Ways to Wear: MA-1 Flex Flight Jacket
By DANIELLE PRESCOD
9/27/2016 9:17:00 AM  
BET.com lifestyle editor Danielle Prescod's Instagram always gives us serious style envy, so we were excited to see how she added a personal touch to putting together looks for the MA-1 Flex Flight Jacket. See how she makes this classic look her own for three different occasions, and share how you express yourself in Alpha on social with #AlphaMission and #MyAlphaGear! Look #1 - For a night out, Read More »



Tags: N/A
Categories: Style, Alpha Mission
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Ways to Wear: MA-1 Flight Jacket
By SAVANNAH WHITE
9/7/2016 9:47:00 AM  
With crisp fall weather approaching, it's time to break out your favorite outerwear. Our Fall/Winter 2016 Collection is designed to keep you warm through the transition and into winter, all while allowing you to showcase your unique style. Stylist and Alpha fan Savannah White shares some styling tips of her own for our classic MA-1 Flight Jacket. Look #1 - My wardrobe is grounded in classic ba Read More »



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Categories: Style
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Alpha Takes Paris
By AlphaNews
7/4/2016 4:27:00 AM  
  On Sunday, July 3, our latest collaboration with French fashion house Vetements hit the runway as part of their Spring-Summer 2017 Collection. The collection consists of collaborations with not only Alpha but 17 other heritage brands, each the leader of their respective market niche. The show was presented at the Galeries Lafayette. The quintessential department store, founded in 1912, Read More »



Tags: Vetements, fashion week, Paris, designer, fashion
Categories: Events, News, Style
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Ways to Wear: M-65 Field Coat
By PARKER YORK SMITH
4/18/2016 9:45:00 AM  
Menswear journalist and blogger Parker York Smith is always put together, down to every last detail. He effortlessly mixes classic and modern trends for looks that will last - as well as stand out. We invited him to style our classic M-65 Field Coat in three different ways to showcase the adaptabilty of your new favorite wardrobe staple. As I've said before, one of my favorite things about fashion Read More »



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Categories: Style
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Ways to Wear: L-2B Dragonfly Blood Chit Flight Jacket
By DONNAY RAGLAND
4/6/2016 8:00:00 AM  
Spring's arrival means it's finally time to put down the parkas and pick up something lighter. Our L-2B Dragonfly Blood Chit Flight Jacket is a standout from our Lightweight Spring '16 Collection, and the perfect jacket for any outdoor adventure. Whether he's dressing it up or down, Instgrammer, stylist and Alpha fan Donnay Ragland successfully switches into spring without sacrificing style. This Read More »



Tags: alphaindustries, styleblogger, instagram, fashion
Categories: Style
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Ways to Wear: N-2B Parka
By TRISTAN LEWIS
3/11/2016 10:37:00 AM  
Even if you're just browsing his Instagram, it's clear that Tristan Lewis of Stature is no stranger to style. As one of our favorite go-tos to keep up with the latest lifestyle and fashion must-haves, Tristan lent his expertise to show you how to keep your winter look sharp without sacrificing warmth.Living in Chicago, it's a must to have a solid selection of outerwear options. When I'm not wearin Read More »



Tags: alphaindustries, styleblogger, instagram, fashion
Categories: Style
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Ways to Wear: Altitude Parka
By JESS TRAN
2/25/2016 8:02:00 AM  
Winter days can be long, and wearing the same set of layers day after day makes them even longer. Jess Tran of Jess Loves Fred is here to help. Jess shares how to stay warm without sacrificing style in our Altitude Parka in the latest in our Ways to Wear series.Being Australian, down jackets were not a piece of clothing that ever existed in my wardrobe. Sorely unprepared and completely clueless, I Read More »



Tags: alphaindustries, styleblogger, instagram, fashion
Categories: Style
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