September 29, 2014:
September marks the launch of our collaboration with Palladium boots
. The collection includes limited-edition versions of both Palladium’s Pampa Hi Zip and Pampa Baggy Zip boots, as well as, Alpha’s MA-1 flight jacket. Previews of the collaboration have already caused a buzz on fashion blogs and social media.
The boots, called the Pampa Hi Zip MA-1
and Baggy Zip MA-1
, capture the spirit of the iconic Alpha MA-1 flight jacket
using the signature flight nylon on the outside, along with the Emergency Orange as the inside lining just like the jacket. Full-length lateral zippers and co-branded ribbon tags are reminiscent of the jacket’s zip closure and decorative accents. The boots also maintain signature Palladium style elements, including: a rubber toecap and one piece molded rubber outsole that lend to durability and a rugged aesthetic. They will be available in sage, navy, black and maroon.
Alpha designed the limited-edition City Explorer MA-1 flight jacket
to visually complement the boots. Colorblocking was used to bring in the sage, navy, black and maroon so that it would complement any of the boot variations. The sage colorblocking on the back of the body and sleeves of the jacket symbolizes the silhouette of a plane which pays homage to the shared military aviation history that is inherent in both brands. Palladium’s rubber patch is featured on the sleeve and the co-branded ribbon is featured on Alpha’s signature utility/pencil pocket. The jacket is available at AlphaIndustries.com and in the U.S. exclusively at Urban Outfitters.
Collaborating with French company Palladium made perfect sense for Alpha since, like us, their heritage is rooted in the military. Founded in 1920, Palladium was originally a company that manufactured tires for the aviation industry in Europe including planes that fought in World War II. They later transformed into a footwear company bringing their expertise in hard-wearing materials to the creation of boots, the first being the Pampa boot. The Pampa was so durable that it became the footwear of the French Foreign Legion.