When we’re on the hunt for the latest and greatest, we inevitably end up back on Highsnobiety, a site that always seems to be one step ahead of the curve, whether it’s street style, art, music, or lifestyle culture.
Turns out it’s a mutual admiration society – Jeff Carvalho, Highsnobiety’s executive editors is frequently seen rocking Alpha gear. So we had to ask him how he became an Alpha Superfan.
When Alpha really caught my eye: I was aware of Alpha well back into my teen years. The Alpha bomber jackets were pretty iconic with the music I listened to. Part of it was rebellion culture, another was working class. Bomber jackets connected people together. Later, while at university in Boston during the early ‘90s, Alpha bombers were worn by the Euro club kids – a completely new, different scene for me. Bouncers wore these jackets as well.
What makes Alpha stand out from the crowd: They’ve remained very true to their original ethos and you can see that in the product. And while they certainly have adapted with slim-fits on some of their classic styles, they still offer a product that is very much original to the brand.
My current Alpha fave: Right now, I’ll cheer on the 50th Anniversary M-65 Liner, covered in fantastic patches. It’s designed by the Alpha Japan arm, which explains why the jacket is so meticulously detailed.
Alpha styling tips: An Alpha Slim Fit N-3B Parka will cover all the bases. I’m not one to layer in the winter. I prefer a t-shirt or button-down with the N-3B over wearing a sweater. It’s perfect for cold weather.
What Alpha stands for: It’s a brand that was made popular by hard, working class heroes which the brand continues to celebrate with pride.