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Month of the Military Child: Meet Danielle
By AlphaNews
5/14/2018 8:18:00 AM  
In honor of Month of the Military Child, Alpha is partnering with Our Military Kids to highlight the child of a service member. Our Military Kids, one of Alpha’s corporate philanthropies, provides grants so that children of active duty and wounded military can participate in extracurricular activities. Today we are highlighting Danielle, whose father is a retired member of the Air Force. Da Read More »



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Categories: Holidays
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Honoring Military Heroes
By AlphaNews
9/15/2017 7:31:00 AM  
Today is POW/MIA Recognition Day, which always falls on the 3rd Friday of September. Established by the U.S. Congress in 1998, the day honors those who were prisoners of war and those who are still missing in action. In tribute to this day we are launching two limited-edition flight jackets.  Each one was inspired by the story of military heroes. Learn more about each jacket and the serv Read More »



Tags: Fear the Bones, Jack Ernie, POW/MIA, Jolly Rogers
Categories: News, Military History
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Patriot Day
By AlphaNews
9/14/2017 9:08:00 AM  
               On Patriot Day, we honor the nearly 3,000 lives lost in the terror attacks on 9/11 as well as those individuals who rose up during our country’s darkest hour to aid their fellow citizens. It is a day of prayer and remembrance. Across the nation, flags are flown at half-staff as a mark of respect and many people observe a moment of si Read More »



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Categories: News, Military History
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Show Your Support By Going Red
By AlphaNews
9/12/2017 3:45:00 AM  
What started as one of those email chain scams reported on Snopes.com has now become a true movement thanks to Lloyd (Doc) Hofmeister. Doc Hofmeister is a former Marine who served in Vietnam. He knows what it is like when troops feel they have no support at home and morale is low. In fact, when he returned from the war he went through a period when he was ashamed of his service. He says his bigges Read More »



Tags: RED Fridays, Support the Troops, Fridays
Categories: Events
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Three New Releases
By AlphaNews
9/11/2017 7:33:00 AM  
This month we will be releasing six special jackets. Get a sneak peek of them here and check back when they go on sale to see the full jackets and the story behind each one.MA-1 POW/MIA"You Are Not Forgotten" Flight JacketIn honor of POW/MIA Recognition Day we are releasing a small number of this special flight jacket. The bomber is to pay tribute to those U.S. servicemen and women who were prisio Read More »



Tags: Fear the Bones, POW/MIA, Stutterheim, Jolly Rogers
Categories: News, Military History
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Patriot's Day at the Park
By AlphaNews
9/10/2017 3:35:00 PM  
To honor our U.S. servicemen and women Kings Dominion in Virginia held Patriot's Day, a private day at the amusement park for these brave heroes and their families. It was done in honor of  9/11, now known as Patriot's Day or National Day of Remembrance. We, along with organizations such as NWR Washington and Navy Federal Credit Union, sponsored military families at the event. For A Read More »



Tags: Our Military Kids, Patriot's Day, Kings Dominion
Categories: Events
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Latest Celebs Sporting Alpha
By AlphaNews
9/6/2017 10:17:00 AM  
Alpha Industries seems to be one of Hollywood’s favorite brands right now. The most stylish celebrities in music, film, and the arts have been spotted out in our jackets this summer. In this week’s Celeb Style round-up, we take a look at how three stars rock our iconic jackets: Hailey Baldwin (@haileybaldwin)   Hailey Baldwin is the queen of laid-back yet trendy looks. Read More »



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Categories: Style, Pop Culture
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The Best Fan Fits of the Week
By AlphaNews
9/5/2017 10:58:00 AM  
Hey guys - we’re back this week with another Fan Friday! With summer coming to a close and cooler temperatures already arriving, it’s time to start thinking about the transition into your autumn wardrobe. For this week’s outfits, we’ll show you how adding the right outerwear staple can help you eclipse summer fabrics and prints making for a more fall appropriate fit. We r Read More »



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History Behind The Souvenir Jacket
By AlphaNews
8/30/2017 9:29:00 AM  
In recent years, the souvenir jacket has gained popularity on both the runways and the streets. Despite their recent resurgence, souvenir jackets have a storied past dating back the end of WWII when U.S. servicemen and women stationed in Japan would commission these embroidered hand-made jackets as literal souvenirs to bring home. The original souvenir jacket, or sukajan in Ja Read More »



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Categories: Military History
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10 Things You Should Know About Pea Coats
By AlphaNews
8/29/2017 4:22:00 PM  
The classic wool U.S. Navy Pea Coat is a silhouette that has been worn for years. This timeless piece is perfect for a preppy, nautical style. Throughout the years Alpha has produced pea coats for men, women and kids. Brush up on your pea coat basics with these 10 facts. 1) While its origin story is up for debate, the most popular explanation is that it dates back to the 1800s when the Dutch, wh Read More »



Tags: pea coats, USN, kids pea coats, men's, women's
Categories: Military History
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