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Privacy Policy


  1. Our Commitment
  2. What Information We Collect and How We Collect It
  3. How We Use Information
  4. Your Choices Regarding Your Information
  5. Links To Other Websites
  6. We Do Not Collect Children's Information
  7. International Users
  8. Contact Us Regarding Your Information
  9. Online Updates to the Privacy Policy
  10. Your Consent

Alpha Industries Womens Parka
1. Our Commitment

Transparency - We tell you in advance what information we collect from you and how we intend to use it and how long we keep it.

Choice - We will not share your Personally Identifiable Information or any other sensitive information you give us with third parties unless we first obtain your consent. We also will give you the opportunity of opting out of other uses that we make of any of the information you provide to us. If we change our Privacy Policy in any material way we will obtain your consent before changing the way we use your Personally Identifiable Information.

Security - We will implement reasonable security measures, including Secure Socket Layer (SSL) encryption technology and other tools to protect all the information we collect about you on our websites. We will retain your Personally Identifiable Information only for the time necessary to achieve the disclosed purposes.

2. What Information Do We Collect? How Do We Collect It?

We collect two types of information on our websites:

Personally Identifiable Information ("PII")
Any information that can be used to identify you, such as your name, address, e-mail, or phone number. PII also includes your browsing history if that has been linked to your email address.

Anonymous Information (“Non-PII”)
All Information other than PII. For example, the fact that your browser has visited a particular page at a website is Anonymous Information because it does not identify you by name, address, or email.

We collect PII and/or Non-PII depending on the purpose and functionality of each website ( &

How Do We Collect Information?
We collect Personally Identifiable Information when you register for promotional emails, set up a shopping account, contact customer service, and place an order through

We collect Anonymous Information through the use of "cookies" and "web beacons." Cookies and web beacons work together to collect and process information regarding how your computer interacts with our Alpha Industries, Inc. ( & websites.

What is a cookie?
A "cookie" is a computer file that acts as an identification card for your computer. The purpose of the cookie is to distinguish your browser from all other browsers that visit our websites. By recognizing your browser, we can serve you better. For example, the cookies allow us to hold the selections in your shopping cart when you navigate away from the order page and then return to complete the order; because of the cookie, you don't have to start over with your shopping. We can also keep track of what pages of our website your browser visited and whether you purchased a product.

3. How We Use Information Purposes for Information Collection

There are three important reasons why we collect information on our websites.
  • First, we collect Personally Identifiable Information to open your online shopping account, to complete online purchases, to answer your customer service questions and occasionally, to send to you (with your permission after you register online) information and email promotions about our products, and.
  • Second, we collect Anonymous Information that helps us keep track of information for the purposes of improving our website, improving our services and advertising, and measuring the effectiveness of our advertising campaigns.
  • Third, we collect Anonymous Information to provide you tailored advertising that we believe you will be much more interested in than randomly-generated advertisements.

Disclosure and Sharing of Information:
We will not sell, trade, or otherwise transfer your Personally Identifiable Information (PII) to outside parties without providing you with advance notice and an opportunity to consent. "Outside parties" do not include companies wholly-owned by Alpha Industries, Inc. We reserve the right to disclose your PII and any non-PII to the extent we reasonably believe that disclosure is required by law, to enforce our website policies, or to protect your or others' rights, property or safety.

4. Your Choices Regarding Your Information

PII / Promotional Emails:
There are several ways in which you can tell us whether or not you want to receive promotional communications from us. You may contact us through email, fax, or our customer support line. You also will have an opportunity to opt-out of promotional email by clicking on an "unsubscribe" link contained in promotional emails we send you.

If you have any difficulty managing your communication preferences, please contact our Customer Service Department by email

Non-PII / Tailored Advertisements:
Most browsers accept cookies automatically. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on our e-commerce website found at However, you can easily disable your cookies. For example, if you use Windows, you can disable cookies from Microsoft Explorer by clicking on "Tools," "Internet options" and adjusting your settings under the "Security" tab. For more information and assistance disabling cookies on your browser, check out

5. Links to Other Websites

Alpha Industries, Inc. websites may contain "links" to other websites. We recommend that you check the specific privacy policy of any site before providing any PII or allowing non-PII to be collected.

6. We Do Not Collect Children's Information

Alpha Industries, Inc. websites are not intended to be directed towards individuals under 13 years of age ("Children"). We do not knowingly collect any PII from Children.

7. International Users

If you are visiting or from a location outside of the U.S., your connection will be through and to servers located in the U.S., your orders placed through or will be accepted and fully processed in and shipped from the U.S. and all information you provide will be processed and maintained in our Web servers and internal systems located within the U.S.

8. Contact Us Regarding Your Information

If you have any questions or concerns about Alpha Industries, Inc. Online Privacy Policy, please contact us through any of the following mediums:
Toll-Free 1-866-631-0719
Fax (U.S.) 1-703-378-4910

Corporate Headquarters:
Alpha Industries, Inc.
14200 Park Meadow Drive
Suite 110 South Tower
Chantilly, VA 20151 USA

Please be assured that any Personally Identifiable Information that you provide in communications to the above email, telephone number and postal address will not be used to send you promotional materials. If you contact us through email, fax, or phone we may collect your name, email address, mailing address and any information that your provide.

9. Online Updates to the Privacy Policy

If we modify this Privacy Policy, we will post the revised Privacy Policy on this website. We also may post a notice on this website or send an email describing the changes. You should check this website regularly to see if any recent changes to this Privacy Policy have occurred. We will not make any change to this Privacy Policy that will change our collection and use of your PII without first obtaining your consent.

10. Your Consent

By providing personal information to us through our website or through our customer service department in connection with our website, you're agreeing to let us collect and use your personal information as we describe in this Privacy Policy.

This online Privacy Policy was last updated on March 9, 2011

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